PROGRAM DESCRIPTION

LEARNING OUTCOMES

• Analyze the Fashion Industry: Understand the global fashion system, market segments (luxury, fast fashion, sustainable, etc.), key players, supply chain dynamics, and economic drivers.
• Apply Core Business Principles: Utilize fundamental concepts in marketing, finance, economics, and management within the specific context of the fashion industry.
• Execute Buying & Merchandising: Conduct market research, analyze trends, plan product assortments, manage inventory, calculate pricing, margin, and markup, and understand the buying cycle.
• Develop Marketing & Brand Strategies: Create integrated marketing communications plans (digital & traditional), build brand identity, manage social media, and understand consumer behavior in fashion.
• Master Digital Fashion Commerce: Implement e-commerce strategies, manage online merchandising, utilize digital marketing tools (SEO, SEM, email, social ads), and analyze web analytics.
• Navigate Retail Operations: Understand store management principles, visual merchandising, customer relationship management (CRM), omnichannel retailing, and sales strategies.
• Evaluate Sustainability & Ethics: Assess the environmental and social impacts of fashion, apply ethical sourcing principles, and understand circular economy models and relevant regulations.
• Utilize Industry Technology: Proficiently use key software for buying, merchandising (assortment planning tools), marketing, and e-commerce platforms.
• Communicate Effectively: Present ideas professionally (written reports, presentations, pitches), negotiate effectively, and collaborate within cross-functional teams.
• Analyze Data & Solve Problems: Interpret sales data, market research, and consumer insights to make informed business decisions and solve operational challenges.