Explore the dynamic world of fashion promotion. Understand its evolving nature, key players, roles, and aims. Learn industry language and the crucial role of promotion in fashion's ever-changing landscape.
Course Information
Course ID: SC408
Duration:
4 Weeks
Level:
Beginner
Start Date:
Jan 07, 2026
Schedule:
Wednesday, 10:00 AM - 12:00 PM
Course Overview:
What is fashion promotion? Given that the fashion industry is, by definition, ever-changing, so too is the answer to this question.
This course will enable you to develop a greater understanding of all aspects of promotion in the fashion industry - who's in it, what they do, how they interact, what their aims are, the language they use and the role of promotion within it.
Who this course is for
This course is suitable for anyone with good writing skills and a good grasp of the English language.
Key Information
Topics covered
- The concept of fashion as a vehicle of cultural communication
- The professional organisation of fashion promotion both past and present; and the language and techniques used within it
Learning outcomes
- Gain the knowledge and skills required to produce a promotional pack to launch a new collection
- Digital badge and certificate of attendance.
Materials
- A notepad and pen