Learn how thoughts and feelings influence buying and the art of fashion consumer psychology. Explore decision-making and apply insights to the fashion industry.
Course Information
Course ID: SC409
Duration:
4 Weeks
Level:
Beginner
Start Date:
Jan 08, 2026
Schedule:
Thursday, 10:00 AM - 12:00 PM
Course Overview:
This course will appeal to professionals and students across the fashion industry and will provide you with a deeper understanding of consumer psychology in the world of fashion. You will explore the links between psychology and fashion and explore the underlying psychological approaches involved in fashion consumption to learn how to better predict consumer decisions.
Who this course is for
This course is suitable for anyone interested in the subject area and a desire to learn but no previous experience is required.
Key Information
Topics covered
- Introduction to consumer psychology
- Fashion psychology
- Fashion as consumption
- Consumers in the marketplace
- Consumers as decision makers
- Fashion and the environment
- Consumers, culture and subcultures
- Understanding and predicting consumer behaviour to make a positive difference
Learning outcomes
- Confidently develop your own business or practice in a consumer-driven society, now or in the future
- Digital badge and certificate of attendance
Materials
- Computer
- Notepad