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Fashion Marketing

Students will have a strong understanding of fashion marketing principles and strategies, and will be equipped with the skills to develop effective marketing campaigns for fashion products. They will also have a deeper understanding of the impact of marketing on the fashion industry and the importance of ethical and sustainable practices.

Course description

This course is designed to provide students with a comprehensive understanding of the fundamentals of marketing in the fashion industry. This course will cover topics such as consumer behavior, brand management, advertising and promotion, social media marketing, and retail strategies. Students will learn how to develop effective marketing strategies and campaigns to successfully promote and sell fashion products.

Course Outcomes

By the end of this course you should be able to:

  • Understand the key concepts and principles of marketing in the fashion industry.
  • Analyze consumer behavior and apply it to create targeted marketing strategies.
  • Develop effective brand management techniques.
  • Utilize different advertising and promotional methods to promote fashion products.
  • Implement social media marketing strategies to reach a wider audience.
  • Develop a retail strategy to effectively sell fashion products.
  • Demonstrate critical thinking and problem-solving skills in the context of fashion marketing.
  • Apply ethical and sustainable practices in fashion marketing.

Level

Beginner

Clear, easy to understand lessons.

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way that's crystal clear and easy to understand.

A certificate of completion:

You've put the work in so we want to make sure you have something to show for it!

As long as you attend a minimum of 80% of your classes, we'll provide you with a certificate of attendance.

We'd strongly recommend you attend all of the classes so that you get the most from the experience!